In addition, a refresh and rebrand of 12 key stores was completed in November with the remainder updated throughout Chief Executive Blaine Callard explains that the turnaround was carefully mapped with an intense diagnostic phase that put every aspect of the business under the microscope.
Product is king, but this transformation is also retail-led. We believe people still love to shop for their home in store, and so our stores are being refitted with brighter, lighter more sophisticated materials to complement the new product range and make the retail experience even more exciting. December 22, Previous article De Luca develops Bun. Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia.
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