Facebook offers two categories so you can better customize the fields on your Page. To choose a category, simply start typing and choose from the drop-down list. We recommend you choose the name for your Page wisely. Facebook will let you change your name and URL in most cases, but it can be a difficult and tedious process. You can skip these steps and do them later, but we recommend getting them out of the way now. If you do skip, however, you'll see your new Facebook Page as well as a few tips for building the foundation of a business Page.
The first step to giving your Facebook Page an identity is adding a profile picture. Think of your profile picture as your first impression, and be sure to choose something immediately recognizable like a logo. Local restaurants or shops may choose an image of their most popular offering. Next, Facebook will suggest you add a cover photo.
A cover photo is the large, horizontal image that spans the top of your Page. The official dimensions of a cover photo are x pixels. Press "Save". That way, if your cover photo highlights a new parka, they can seamlessly jump to your winter product line to buy. Finding the right balance between a cover photo that is both visual and simple can be a challenge. Try going with an abstract image or pattern to catch the eye, or a landscape shot with your product as the focal point.
Often, the best cover photos are the ones that use negative space to their advantage. Your Page is starting to come together with some beautiful imagery.
Add one to two sentences or characters max about your business. This description will appear both on your Page and in search results, so keep it descriptive but succinct.
The last step on the welcome menu is to create a username for your Page. By picking thebostoncoatcompany for my sample Page, people can automatically visit my Page at fb. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials.
But that also means you need to designate who has what levels of editing access. There are a few options when adding a collaborator:.
For example, you could choose to get a notification every time there is activity or just get one notification every 12 to 24 hours. One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website. Starting in December , Facebook allowed Pages to include a call-to-action button at the top of the Page. You can choose from an array of choices depending on if you want view or book a service, get in touch, make a purchase or donation, download an app, or simply learn more.
Click "Next" and choose a link for the CTA to lead to, such as your homepage, Messenger, a landing page, or a video. Want to take your business Page to the next level? Add custom tabs to tailor what content users see when they visit your Page. You can choose to use Facebook's default tabs, or you can add additional ones. You can also create a custom app via the Facebook Developer portal. Have you ever noticed a tiny gray or blue check mark next to the names of some businesses and brands?
Depending on how you categorized your Page, you could be eligible for a verification badge. A blue badge means that Facebook has confirmed an authentic Page for a public figure, media company or brand. Agray badge means that Facebook has confirmed an authentic Page for a business or organization.
A verification badge is by no means necessary, but it does add a sense of authority to your Page and business. This could be particularly important for businesses in ecommerce or online services looking to build trust with potential customers and initiate transactions online. To ensure you're eligible, confirm that your Page has a profile picture and cover photo. You'll receive a call with a verification code. The blue check badge is only available to some public figures, celebrities, and brands.
Of course, you want your Facebook business Page to be successful. However, what success looks like on social media will vary based on your business goals. Your top focus could be launching new products, building awareness, driving sales, or collecting leads. If you need Page likes to master Facebook marketing, that brings up a good question: Why not just buy them? And for some, it may seem like a quick and easy way to make your business look credible. However, the issue lies in where these likes actually come from.
Companies that sell likes use click farms, fake accounts, or even compromised accounts to reach the promised number. Remember: Not every Facebook post shows up in the News Feed. When Facebook decides what to include, the algorithm looks specifically at engagement rates — not your total number of fans. Over time, the lack of likes and comments on your posts due to unengaged or fake fans compared to the number of Page likes you have could prevent your content from being seen.
The average user will likely also question your credibility with such a discrepancy. They won't hesitate to shut down your Page without warning. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example. From your Page's main screen, check out the section titled "Know friends who might like your Page? Spammy Facebook marketing does more harm than good.
Encourage them to share it with their own Facebook friends or include the unique link in their email signatures. Employees in departments like sales, customer service, or HR who consistently email people outside your business are often a great fit. Finally, be active. The best way to gain Page likes is to build an engaging community.
Post helpful or entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts. Include social media follow buttons on your website and blog to make it easy for your audience to connect with you on Facebook.
You can also use a Page plugin to easily embed and promote your Page on your website. Facebook will build the iframe code that shows a feed of your latest posts. That way, visitors can like and share your Page without ever leaving your website.
Have a brick-and-mortar business? Think of creative ways to let your customers know you have a Facebook presence. You could even run a promotion where people get a discount if they like your Page on the spot from their mobile device.
Ecommerce businesses can do likewise. Sharing your Page from your other social media accounts is another option, as long as you do it sparingly.
When it comes to Facebook marketing , posting content is the core function of the job. Without a consistent flow of content, your Page exists solely as a source of information for people who are already aware of your brand. Users discover your content and may choose to like your Page to continue the relationship. Over time, their trust in your brand increases, hopefully enough to make a purchase.
From this field, you can also add a photo or video, tag a product or location, run a poll, or schedule or backdate your post if you so choose. Posting an image is always a great choice, especially since Facebook posts with images see 2. As we covered in your Page setup, there are a few types of images you can post to Facebook, each with their own size specifications:.
Many third-party Facebook contest apps offer free versions, but your options with them are limited. Some businesses have asked — why should I have to pay to ensure that my post is seen by users who are my followers? If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts.
Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans. While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.
If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Sponsored Stories get preferred positioning, capable of appearing in news feeds and the right side bar. Sponsored Stories is also the only ad format available on mobile devices.
Facebook Sponsored Stories can be created easily through the Facebook ad create flow. Open Graph Sponsored Stories with a customized call to action require advertisers to use a third-party provider. Billions of interactions are posted with Facebook Open Graph every day. Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user with the Facebook Open Graph.
Depending on the ad format, many metrics are available. These include actions users can take before leaving Facebook e. While one can get by using third-party analytics tracking by reporting basic conversion metrics, Facebook relies on its pixel to auto optimize campaigns.
Without it, Facebook is unable to hone in on the user profiles that are converting best and will continue serving ads to the same spectrum of users throughout the entire campaign. One important benefit of Facebook advertising is that it nurtures and helps grow your Facebook followers and fans. While driving referral site traffic, site engagement, and conversions is key, it is also important to regularly engage with and maintain your Facebook audience.
As with your site and any offline presence, over time some users will naturally become less interested in interacting with you. Facebook advertising, no matter the primary objective, always has the vital secondary benefit of growing your follower base and giving your existing fans something new to consider.
If budget allows, one can periodically run campaigns targeting exclusively for existing followers. However, it will allow coming much closer, incentivizing users to start voluntarily checking your profile more often. These are the 10 key differentiating benefits of Facebook vs other social media platforms as well as other digital channels. Lastly, there is also an indirect benefit of helping your organic search presence by keeping your Facebook presence. Facebook advertising can help you increase your social signals i.
During the pandemic, Facebook and social media usage has soared further. Ilya Cherepakhin is a digital strategy expert with over 15 years of experience in client-side and agency roles.
That was fast! Get to know who your target audience is by asking yourself the following questions:. You can use it to find information on things like:. What does success look like for your brand?
Every business will have different goals, but each should focus on actions that impact their bottom line. Check out our post on social media goal-setting for more details and some inspiring examples. Every post, every comment, every ad you create on Facebook should ultimately be in service of your goals. Sorry to give you so much homework, but successful marketing takes a little sweat sometimes. Work it! Instead, aim to provide value and build relationships with your followers.
Another option to help guide your content mix is the social media rule of thirds. Under this school of thought, one-third of your content should share ideas and stories, one-third of your content should involve personal interactions with your followers and the rest of your content can promote your business.
Whatever specific numerical mix you wind up with, the goal is to balance promotional material with value. Hot tip: Facebook punishes brands that push sales too hard. The algorithm is not a fan of self-promotion, as it turns out. The platform wants to prioritize meaningful, engaging content… not just coupons. Create a content calendar to help balance your mix of content types, and keep your frequency organized. This free content calendar template is one way to stay organized; the Hootsuite Planner is another great resource.
For more strategic planning ideas, check out our post on how to create a social media marketing plan. Expert tip: give a little extra love to your Facebook Page cover image. This is the first thing people will see when they visit your Page, so it better look good! One easy way to help people find your Facebook Business Page is through cross-promotion.
Help people who are already interacting with you on other platforms find you on Facebook by linking to your Page in your email signature and newsletter, and incorporating Facebook Like and share buttons on your website or blog. Posts that are valuable and entertaining will hopefully!
You need to be engaged, too, if you expect your followers to be. Responsiveness is a highly valued attribute of brands, so get chatty. Reply to every message and comment, answer questions, and keep content up-to-date. In fact, you should be scheduling a regular audit of your Facebook Page to check for and remove any outdated content.
Your About section should always be accurate, up-to-date, and on-brand. You can find more detailed strategies in our guide to getting more Facebook Likes and this list of little-known Facebook tips and tricks. In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts.
It also allows you to work effectively with team members and outside contractors and agencies. In a way, Groups are like the online equivalent of your favorite coffee shop or community center.
They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand. With 1.
0コメント