In addition to generating a list of individuals who own a specific type of vehicle, you can narrow the list further by individual traits. You can select gender, household income, homeownership, the presence of children, and many other factors. This allows you to reach the people who fit your target customer profile. The ability to reach people who fit your target customer profile is incredible for your business. It fast tracks your advertising by delivering what you have to offer directly to the individuals who need it most.
Another great aspect of using a database to market to your potential customers is the ability to customize the advertisement they see. This allows you to form a relationship with customers that make them feel special, important, and like they want to do business with you. This bond starts to form when they feel a connection to your advertisement.
Focusing on the preferences of this group of customers can also help you develop a campaign that is sure to catch their eye. The best way to do this is with a current, extensive automotive database that includes all the information you need to reach your customers. You can contact them via phone, e-mail, or through the mail. Our professional data staff is standing by to help you elevate your company to the next level.
We want your business to succeed and we want to do this by helping customers get the goods and services they want and need. Phone Number. Dropdown Do you know who your target market is? Dropdown What type of data are you interested in? Direct mailing list Email marketing list Other.
The brand symbolizes innovation , Italian design and engineering heritage, exclusivity, and state-of-the-art sporting performance. The company is closely associated with Formula 1 racing team, Scuderia Ferrari.
Ferrari design and produce the cars in Maranello, Italy, and sell it in more than 60 markets globally. Segmentation helps the brand in understanding the packet of offerings, features which will be suitable for the particular set of customers. Ferrari uses demographic and psychographic segmentation strategies.
The brand has positioned itself as luxury sports car Maker Company closely associated with some of the renowned racing events worldwide.
The brand uses value-based positioned strategy to give its owners a sense of pride in owning the masterpiece. See you then! Product Strategies. You can substitute other words, like perhaps "Italian" or "Intimate".
Here's logo of Ferrari:. Target Market. Ferrari is in Automobile market. Ferrari is an aspiration brand. You feel exciting when you drive Ferrari anywhere. They like CB radios because it gives them a sense of connection to other drivers on the road. They love their jobs and love meeting and talking to other people on the road.
In this example, the umbrella message for this type of product would involve the amazing range and clarity that you can achieve by using this type of antenna. You could use a mix of facts about the enhanced range vs. This type of product could really benefit from some direct comparisons of the product vs. A great way to do this would be a video showing a provable difference in range and clarity. Comparison blogs from neutral, third parties could also benefit the company, given they have enough traffic.
Testimonial advertisements from the target end-user owner operator truck drivers , could be another really powerful way to portray the message. Another thing to consider for this type of product is how to be helpful after the sale. Offering easy installation guides, or instructional videos on how to install and adjust the antenna for maximum clarity and product life could give the customer a greater feeling of satisfaction with their purchase.
Marketing can be targeted to owner-operators on social media channels like Facebook, Twitter, and Instagram. Since this product is purchased mainly at truck stops, a good niche marketer would invest in a good point-of-sale strategy. This could include audio or video advertisements played at the pump, pump topper signs, advertisements at the displays, bathrooms, and floor graphics. As with most industries, there is a niche media outlet for truck owner-operators.
One of the big players in this arena is a company called Overdrive. Niche marketing is all about understanding what you are selling and who you are selling to. It goes well beyond demographics to really understand how your customers behave and why. This will help you know what their problems are and how you can solve them, how they feel about your brand in comparison to others, where and how they consume media, where they shop, and more.
Your advertising strategy should be focused on what motivates them to buy, either rationally, emotionally, or both. Your media strategy can be very targeted, regardless if you are using online advertising, print advertising, location-based advertising. Now, what are you waiting for? Get started on defining your niche market and become a niche marketer!
Skip to content. Photo by Mat Brown on Pexels. Photo by Skitterphoto on Pexels. When you start this process, some thought-starter questions could be: What do you sell that is unique? Who are the buyers? Where do they buy your product? Where can you find them and market to them? What motivates them to buy? Why do they buy your product? Is it a certain feature? What do they like about your product? What do they like about competitive products?
Do they get an emotional benefit from your brand? What else could satisfy their needs? Who is your competition?
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