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By choosing I Accept , you consent to our use of cookies and other tracking technologies. Image by Epic Games. Filed under: Apple. Linkedin Reddit Pocket Flipboard Email. Both sides lost. But Epic arguably lost more. Apple's ad, released in late , promoted the upcoming launch of the Macintosh, railing against then-entrenched brand IBM. Epic's video says Apple has become the new Big Brother of industry -- a hugely powerful and overbearing entity.
This is something that Epic expounds more aggressively in its suit. Apple is bigger, more powerful, more entrenched, and more pernicious than the monopolists of yesteryear.
Epic is suing Google, too. Epic followed its lawsuit against Apple hours later with a similar one against Google, arguing that it engaged in unlawfully anti-competitive practices related to app distribution and app-related payments. Google's anti-competitive conduct has now been condemned by regulators the world over. The suit argues that Android forms an effective monopoly for phone makers, like Samsung , LG and Sony , that have no real alternative to Android for their devices. Having achieved this monopoly, Epic says, Google then restricts the ability of companies to distribute apps in a way that competes with the Play Store.
Epic, it said, struck a deal with OnePlus to make Epic games available on its phones through an Epic app that would have allowed users to install and update games, including Fortnite, without obstacles imposed by Google's Android OS.
But Google forced OnePlus to renege on the deal, the suit said, citing Google's "particular concern" about Epic having the ability to install and update mobile games while "bypassing the Google Play Store. As in the Apple suit, Epic says it doesn't want payment from Google. Such injunctive relief is sorely needed.
Prior to Epic filing suit against Google, Google released the following statement on its decision to pull Fortnite from the Play Store,. For game developers who choose to use the Play Store, we have consistent policies that are fair to developers and keep the store safe for users. While Fortnite remains available on Android, we can no longer make it available on Play because it violates our policies.
However, we welcome the opportunity to continue our discussions with Epic and bring Fortnite back to Google Play. Google and Apple have previously been accused of stifling competition through their Android and iOS operating systems.
While the European Union has been more energetic about regulating tech titans over the past decade, the US is beginning to scrutinize these giant companies in the same way.
We want to get every app we can on the store, not keep them off. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy , which we encourage you to read. Discussion threads can be closed at any time at our discretion.
Apple scores legal win over Epic in Fortnite lawsuit: What you need to know Most of a judge's decision goes Apple's way in its tussle with Epic over the rules governing how its App Store operates. Ian Sherr , Daniel Van Boom. Apple in turn will argue that it has created a massive market for developers like Epic, and that its cut is reasonable for providing access to more than 1. Epic will counter that this number is itself evidence of a monopoly or, at least, duopoly with Google.
A jury could easily take the view that Apple would do just fine taking a smaller cut, and that the consumer benefit outweighs the benefit of a two-trillion dollar company making a larger profit. Third, Epic loses the lawsuit, but the publicity is enough to influence the many lawmakers around the world who are carrying out antitrust investigations into Apple.
Finally, nothing changes. Epic loses the court case, and legislators do what they so often end up doing after all the fierce words: nothing. Epic loses in none of them. It loses a bit of interim income, but that may well be balanced out or more by all the publicity generated by the case, and by creating goodwill from consumers who see the company as having made a valiant bid to stand up for the little guy.
Please share your thoughts in the comments. FTC: We use income earning auto affiliate links. Check out 9to5Mac on YouTube for more Apple news:. Breaking news from Cupertino. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com! August 14,
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